WHAT'S WRONG WITH SECRETARY KIM?

Not Your Ordinary K-Drama

ABOUT THE SHOW
The perfect Korean drama for today’s millennial workforce
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What’s Wrong With Secretary Kim was a 2018 Korean television series (Distributed by tvN - Broadcasted by ABS-CBN in the Philippines) that revolved around the ambitious Vice Chairman of a major corporation, Lee Young-joon, and his highly capable secretary, Kim Mi-so. Misunderstandings arose when she announced that she will resign from her position, after working for Lee Young-joon for nine years.

THE GOAL
To engage users via series of relatable executions
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Communication Goals 
We drove awareness about the newest Kapamilyanovela to watch out for by highlighting the relatability of the show among the target market.

Content Strategy 
We promoted What’s Wrong with Secretary Kim? through a series of engaging and relatable social media executions that presented the Millennial Filipino lifestyle in the adulting stage.
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