Sovrun is reimagining gaming by empowering players to own their digital assets and evolve from participants to architects of their virtual worlds through the co-creation of fully-onchain games and Autonomous Worlds. Once called the "Pioneering factory for mass creation and customization of quality assets for blockchain games", Sovrun sought to redesign the face of the orginazation with a new brand identity to better reflect the new direction.
YEAR
2024
ROLE
Head of Design
RESPONSIBILITIES
Identity Design,
Creative Direction,
Multi-platform Design Strategy
About the work
CREATORS OF LEGACIES + INFINITE SCALING
We started the project by identifying 3 key statements that will reinforce the new brand direction:
The User Need — Building a game is exciting, sustaining it is daunting. Games have a short business lifecycle which makes scaling fast which is crucial to survival.
Brand Proposition — Our ecosystem enables an infinitely longer game lifecycle by making your game moddable which allows for scalable content & marketing, scopes & features, monetization & economies.
Turn Games Into Legacies: Extend Your Game Lifecycle — Infinitely scaling games that were made to live on forever; on the Sovrun Chain.
With a strong ambition to challenge the normalcy of blockchain gaming, we wanted the brand to be as bold as possible, while latching on to the concept of "gaming + infinitely scaling".
This helped us set the stone on how the new identity will present itself on multiple platforms, traversing from social content, blogs, and articles, to websites and digital products.
Smooth Scroll
This will hide itself!
This will hide itself!