PUSH

Entertainment News Website Redesign

ABOUT THE PROJECT
Pushing the Limits of Philippine Showbiz News
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PUSH (Philippines’ Ultimate Showbiz Hub) is a website in the Philippines that promises to deliver all the best and latest showbiz news online, catering both hardcore and casual showbiz fans. In a country where 50% of users are digital immigrants, PUSH wanted to create a better platform for its users, making sure that news are delivered, read, and shared in a simpler yet more meaningful experience.
THE GOAL
Better Interface and Content Continuity Experience
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The old design of the PUSH website lacked a decent level of information architecture, resulting in a very low average session duration and total time on page.
Design Lead: Daniel Tamayo
Content: Jessa Canuto
Strategy: Bea Aquino
Development: ABS-CBN IT
Project Manager: Grace Ganuelas
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