ABOUT THE PROJECT
Filipinos' Second Home
Almost every year, thousands of Filipinos audition to become one of the housemates in the country’s biggest TV reality show called Pinoy Big Brother (PBB). Countless fans remain hopeful to be a housemate, but Kuya (Big Brother) can only accomodate a few contestants each time. To give more Filipinos a chance to experience the thrilling challenges and daunting tasks inside the house, we created the Online Bahay ni Kuya (Big Brother’s Online House). The Online House was not just a platform, it became their digital home to express their true selves and showcase their abilities and talents.
MY ROLE IN THE PROJECT
Creating Videos for Hopeful Contestants
I was given the opportunity to create multiple video executions. These videos did not only act to sustain the attention of both fans and contestants to keep them engaged every week so everytime they exit the platform, they also paved the way as another reason to try and prove themselves to become the best online housemate inside Kuya’s Online House.
Video Concept & Storyboard: Daniel Tamayo, Darryl Camua
Art Direction: Daniel Tamayo, Darryl Camua
Content: Sierra Borlongan, AA Mercado
Strategy: Ben Ravina
Development: ABS-CBN IT
Project Manager: Grace Roxas-Ganuelas